THE COLLECTION / REIMAGINED
We reimagined a fashion collection for Emporium Melbourne retailers. This experiential event involved customising 6 life-size 'Fantasy' dolls, styling them in the latest runway looks, wigs and make-up and then rigging them inside oversized 'Barbie' style boxes. The dolls were then revealed in a display case outside the Virgin Fashion festival at Melbourne's Docklands. By hashtagging #emporiumreimagined coupled with a clever caption, people entered into a competition to win one of the dolls. ECD: Christy Peacock Copywriter: Lauren McDonald Producer: Corinne Porter