JOY BRANDING
Having just re-branded with a new name, we needed a memorable and eye-catching piece for the reception area. We collaborated with local artist Thi Nguyen (thi-nguyen.com) to come up with a beautiful thread installation that reflected our agency perfectly. With over 50 staff members and always increasing, creating individualised cards that were high quality and most importantly cost-effective was a challenge. Instead of the usual process, we produced 3 sets of generic business card 'shells' in rainbow foil and clear varnish in one big print run. We then gave each staff member a customised rubber stamp, complete with cool job title so they can use as many or as little cards as they wished. The rest of the images are of various credentials documents and embellishments.