SAVE WILD TIGERS
Our objective was to bring to life the plight of wild tigers. To do this we decided to focus on the root cause of their decline – the ongoing demand for tiger products. We designed and created a fictional brand of tiger bone wine, to dramatise the depletion of this amazing and important species. We hope that it will help trigger people to act, and to act now. If we don't then there will be no need for follow up campaigns – wild tigers will no longer exist. We made a film, created packaging and sent them to wine critics around the country along with a brochure urging them to review the 'most disgusting wine in the world'. Steve Back – Creative Director Brett Edwards – Creative Scott Zuliani – Creative Louis Hu – Design Director Production Company – EXIT Films Music / Sound Design – Sonar Music Vocals - Members of Sydney Childrens Choir